Why we Sponsor LogiPharma Connect

Have you sponsored LogiPharma events before and why did you choose Connect this time round?

Yes, we've done both the Nice event and the Boston event. We were extremely impressed with what we saw there in terms of the activity we're getting by the attendees, and we recognize that the Connect event would give us that 1-1 intimacy to explain who we are and what we do. Plus, we actually had a fireside chat to help us with more branding, but more importantly, for leads as part of our sales process.

How has the quality of delegates been on site for you guys so far?

It's been very good, they’re very engaged. They’re mid to senior levels as well as decision makers, which we love to see as a vendor, so it's been very good.

How many meetings have you guys had overall?

I would probably say in the realms of 14 to 15 overall, which is quite a high number for us. Each of us here has done 3 a piece that have been pre-booked, and then we've obviously had the ad-hoc meetings and those informal get-togethers. I’d say we’ll have a good follow up with roughly about a quarter of them.

How long would it usually have taken for you to have organise and attend those more than 15 1-1 meetings, compared to the last 2 days here at LogiPharma Connect?

Those can take months, and we have a dedicated team that does that for us. The time and expense to do that rolls into our ROI calculations on how quickly can we actually get in front of these individuals. Many of us are new, they don't know who we are, so that's often a challenge because they don't pick up cold calling and things like that. I think it's cut it down by a good 45 to 50% in terms of time, which is significant for us.

Did you receive the profiling of the attendees pre-event so that you could prepare for your meetings?

Yes we did and it helped significantly. I've not seen that too often, so kudos to you for getting that done. It helps us channel where our focus should be, and also for the attendees on the customer side, they want to know that they're going to have meaningful conversations with vendors who are going to meet a specific need that they have. We try and use the information you've provided to help us be more selective and more focused.

You had a session in the main plenary, how did that go?

It was very well received. We actually had it with one of the partners that we're working with, so we could demonstrate the customer perspective. I think this audience much prefer hearing from a customer that's one of their peers about what they're doing rather than a vendor like us. We’re able to show exactly what we do. That combination works better for us. That's typically how we like to be on stage when we get the opportunity.

Were you able to attend any of the other sessions, and did you find them useful and use the insights in the meetings that you had throughout the event?

Yes, most certainly. A couple of the prescheduled meetings were actual panelists or speakers, so listening to those, we could actually get a sense of what the topics were they wanted to discuss, and obviously, worked that into our talk track when we spoke to them. So it was very, very beneficial.

How have the networking sessions been for you?

I often find those informal sessions over a lunch or tea break is when we get people more relaxed, obviously, and therefore more open to describing what their solutions are and what solutions they're currently using, what they're looking to do in the future from a business standpoint. Those have been extremely beneficial.

Would you say that LogiPharma and LogiPharma Connect are events that you need to attend going forward?

Yes. We've already signed up for next year, as an example, so yes. It's the branding element first, because some of our core customers are here, and for them, we want to make sure that they see we're present and supporting them. For the other delegates it is to get that exposure for ourselves as we move across different markets.

What are you looking forward to when you attend LogiPharma again?

We're always looking to make sure we're building the pipeline and getting in front of the customer as much as possible in a 1-1 setting. Oftentimes, when you're in a work environment, they don't really have the time nor do I. I've got time for a scheduled meeting, it's 35 minutes or 45 and that's all you get. Here with the networking sessions, you can have that more informal discussion outside of their work environment as well.

The two core things on how we assess any event obviously is, "What brand recognition do we get?" and, "What pipeline does it generate for us?" Those are the metrics that we go by, but there's that third intangible, which is getting the FaceTime of prospects and customs.